Great fashion Dresses from Ruby Rox

12:44, Wed 26 May 2010

Ruby Rox - An Affordable Ration of Fashion

Be party perfect yet budget conscious this summer and pick up a hot new summer wardrobe of dresses from Ruby Rox, the popular US dress label that is available in all 17 Pamela Scott stores nationwide.

This season the Ruby Rox collection of head turning dresses features a wide range of styles, prints and fabrics suitable for all kinds of events in an Irish fashionista’s sizzling social summer diary. From the beach holiday to the races, from garden party to rock festival Ruby Rox has a style that’s got you covered - for €89.95 and under!

The design ethos behind the highly fashionable brand focuses on each dress being designed to follow catwalk trends while flattering the silouhette. In many of this seasons styles curves are highlighted while empire waists and eye catching pleats are selected to compliment and slim the female form.

The figure hugging but highly forgiving bandage dress makes a dramtic re-appearance this season in a range of trendy block colours. Party girls can also choose to keep it cute and simple in shimmering satin or floaty chiffon in a range of pastels and whites with a choice of halterneck or sweetheart necklines.

All dresses in the range retail between €59.95 and €89.95.

Pamela Scott is an Irish family owned and run company with over 30 years experience. In 2010 they are continuing to extend their range of youth oriented brands to include Ruby Rox, Sophie B, Twist and many more.