NYDJ Tummy Tuck Jeans

10:00, Wed 15 Oct 2008

Anti-ageing jeans which flatten and lift in all the right places

Not Your Daughter’s Jeans, more familiarly known as Tummy Tuck Jeans, use their patented Tummy Tuck technology to flatten tums and lift bums. The jeans, which have taken America by storm, are now widely available across Ireland in Pamela Scott stores.

As the name Not Your Daughter’s suggests, Tummy Tuck Jeans were fashioned for real women rather than slim hipped, flat-stomached young girls. Co-creator Lisa Rudes-Sindel came up with the concept whilst in her forties when she found it impossible to find a pair of stylish jeans that did not put her tummy or underwear on full show, “Our name came from the fact that you had to wear jeans so low you needed a bikini wax,” she explains. And so the mantra of Tummy Tuck Jeans would be great fit made fashionable.

The result is a sophisticated collection of jeans which use the Tummy Tuck technology of a criss-cross front-panel design to flatten the lower abdomen, shape the hips and lift the bottom, making the wearer look and feel one size smaller. The Autumn Winter 2008 collection also includes the first range of Tummy Tuck trousers based upon the same principles as the wonder jeans but available in materials other than denim, including pinstripe cottons, heathered twills and soft corduroy.

Created for women by women, Tummy Tuck Jeans are stylish, functional and comfortable. Available in a range of different silhouettes from wide-leg to slim-fit, Tummy Tuck Jeans come with varying degrees of decoration and embellishment to suit individual taste.
With their visible results and rave State-side reviews from curvaceous role-models such as Oprah Winfrey, it is easy to understand how Tummy Tuck Jeans grew to achieve an impressive second place in total dollar volume amongst American denim manufactures between April 2007 and April 2008, being eclipsed by only heavy hitters Seven For All Mankind, Citizens of Humanity and Levi’s*.

Not Your Daughter’s Jeans range from €119.95 to €139.95 and are available nationwide from Pamela Scott stores across the country.

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