Pamela Scott has a special place in the hearts of fashion- conscious Irish women, counting TV presenter and model Andrea Roche,
broadcaster Maxi and restaurateur Sallyanne Clarke among its illustrious clientele.
The last of the original Irish-owned fashion emporiums on Grafton Street, Pamela Scott continues to trade successfully against
the multinationals year after year, by constantly modernising and adding new younger labels without ever alienating its traditional,
loyal customer base.
Currently celebrating 30 years in business, the famous family-run Dublin store is the flagship of the esteemed Flairline Group,
established in 1970, which incorporates Richard Alan of Dublin and Cork, Ashley Reeves and Lisa Perkins outlets nationwide.
Read on...
Today Pamela Scott stocks leading labels such as Sophie B, Twist, Olsen, Gerry Weber, Bianca and Betty Barclay, as well as a
lengthy list of stunning eveningwear brands from all over the world.
The equally popular Pamela Scott Ski Shop on Dublin's South William Street, a 5000 sq feet mecca for ski enthusiasts,
stocks men's, women's and children's ranges from tops brands such as Espirit, Tommy Hilfiger, Killy, Lutha, Ice Peak, as well as a
large selection of ski accessories.
Flairline opened the original 3,500 sq ft Pamela Scott store on Grafton Street in 1976. Founder Sean Barron is still the company's
driving force and his four sons are active in the business.
John is Personnel and Stores Director, Richard is Head Buyer, Robert is Marketing and IT Director, and former tennis pro Scott is
Director of Distribution and Logistics. All play a major role in the development of the company, alongside dynamic Buying Director
Catrina McCartney.
In 1987 fire completely destroyed the two-storey outlet. Undeterred, the Barrons re-opened for business 10 days later on a
temporary site 10 doors up Grafton Street and in 1989 opened their bright and airy new 14,000 sq ft Pamela Scott store.
Since then, a further 14 Pamela Scott stores have opened, including the Showgrounds Shopping Centre Clonmel launched this year (2009).
The ever-popular Blanchardstown SC outlet was opened in 1999, and the Frascati SC, Blackrock, Dublin in 2000; the Pavilion SC in Swords,
Co. Dublin and the Crescent SC in Dooradoyle, Limerick in 2001; John Roberts Square, Waterford in 2002; Central Plaza in Tralee and
Fairgreen SC, Carlow in 2003; Mahon Point Sc, Co Cork, Scotch Hall, Drogheda and Dundrum SC in 2005 the Johnstown Court, Sligo and the
Bridgewater Town Centre, Arklow outlets,in 2007.
Marketing Director Robert Barron says, "Having grown up alongside Pamela Scott, the store celebrating its 30th birthday is
something that I am very proud of. Pamela Scott began by offering Irish women access to high-fashion looks at great prices.
Thirty years on and we are still serving customers who have been with us from the beginning while attracting a whole new customer
with a range of new contemporary brands."
