Over 35 years Irish Success Story
PamelaScott has a special place in the hearts of fashion- conscious Irish women, counting TV presenter and model Andrea Roche, broadcaster Maxi and restaurateur Sallyanne Clark among its illustrious clientele.
The last of the original Irish-owned fashion emporiums on Grafton Street, Pamela Scott continues to trade successfully against the multinationals year after year, by constantly modernising and adding new younger labels without ever alienating its traditional, loyal customer base.
Currently celebrating 41 years in business, the famous family-run Dublin store is the flagship of the esteemed Flairline Group, established in 1970, which incorporates Richard Alan of Dublin and Cork, Ashley Reeves and Lisa Perkins outlets nationwide.
Today Pamela Scott stocks leading labels such as Sophie B, Twist, Olsen, Gerry Weber, Bianca and Betty Barclay, as well as a lengthy list of stunning eveningwear brands from all over the world. Flairline opened the original 3,500 sq ft Pamela Scott store on Grafton Street in 1976.Founder Sean Barron is still the company's driving force and his four sons are active in the business.
John is Personnel and Stores Director, Richard is Head Buyer, Robert is Marketing and IT Director, and Scott is Director of Distribution and Logistics. All play a major role in the development of the company.
In 1987 fire completely destroyed the two-storey outlet. Undeterred, the Barrons re-opened for business 10 days later on a temporary site 10 doors up Grafton Street and in 1989 opened their bright and airy new 14,000 sq ft Pamela Scott store.
Since then, a further 21 Pamela Scott stores have opened
1976 – Original Pamela Scott store is opened
1987 – Fire destroys Grafton Street premises
1987 – Temporary store is set up 10 doors up from fire-gutted original on Grafton Street
1989 – Revamped Pamela Scott re-opens in the original Grafton Street site
1999 – Blanchardstown SC, Dublin
2000 – Frascati SC, Blackrock, Co Dublin
2001 – Pavillion SC, Swords, Co Dublin
2001 – Crescent SC, Dooradoyle, Co Limerick
2002 – Georges Court SC – Waterford
2002 – Central Plaza, Tralee, Co Kerry
2003 – Fairgreen SC, Carlow
2005 – Mahon Point SC, Blackrock, Co Cork
2005 – Scotch Hall SC, Drogheda, Co Louth
2005 – Dundrum SC, Co Dublin
2007 – Johnstown Court SC, Sligo
2007 – Bridgewater Town Centre, Arklow, Co Wicklow
2007 – Bedford Row, Limerick City
2009 – Clonmel, Co Tipperaray
2009 – Owing to consumer demand Richard Alan, Cork rebrands as Pamela Scott
2009 – Stillorgan SC, Co Dublin
2010 – Whitewater SC, Kildare
2010 – North Main St, Wexford
2010 – O’Connell St, Ennis, Co Clare
2010 – Navan SC, Co meath
2010 – October launch planed for Pamela Scott on-line store www.pamelascott.ie
Marketing Director Robert Barron says, "Having grown up alongside Pamela Scott, the store celebrating its 30th birthday is something that I am very proud of. Pamela Scott began by offering Irish women access to high-fashion looks at great prices. Thirty years on and we are still serving customers who have been with us from the beginning while attracting a whole new customer with a range of new contemporary brands."